Football season for my college alma mater is mercifully over. They finished with two wins and ten losses, including a defeat by a then 0 and 8 team. It is one of the worst performances in school history. They fired the head coach mid season. The fact that this happened, and that I am distraught by it, is a product of my own disproportionate emotional investment in what amounts to athletic entertainment, and the greater collective problems with universities, the media, and the money involved in all of it.
During my time at university, I had nothing to do with the athletic department, aside from attending football and basketball games as a student, back in the early 1980s. Since then, college sports has grown exponentially into an entertainment empire that is increasingly coveted by media conglomerates that continue to cannibalize each other, concentrating vast sums of money. It is now ESPN/ABC/Disney, FOX, CBS/Paramount, and, to a lesser degree, NBC, the CW, and other smaller networks, that are determining "winners" and "losers."
The media quest to cash in on college football began decades ago with the migration of games from free broadcast television to cable channels, namely ESPN. Ultimately, nearly all bowl games, BOWL games(!) became unavailable to any fans unwilling, or unable, to pay for ESPN. This model has continued with the recent playoff format and national championship.
As if that was not enough for the hungry media corporations, those companies drove conference realignment to create "superconferences" that make zero geographic sense, terminated some traditional rivalries, and completely abandoned at least two colleges. One of those universities left for dead was my own. The argument was that we respresent too small a "market" to attract viewers. I have been in a state of perpetual rage ever since. The schools that fled our once vibrant conference also attempted to abscond with all the money, forcing lawsuits by the two remaining schools to protect themselves financially. This is what I mean by the media choosing winners and losers.
Today, the media is obsessed with only two of the "power four" conferences: The Southeast Conference (SEC) and the Big Ten. The Big Twelve and the Atlantic Coast Conference (ACC) are only begrudgingly accorded recognition, persumably to avoid outright mutiny from those fanbases. The entire structure now guarantees that the Alabamas, Georgias, Ohio States, Notre Dames, Michigans, Oregons, and Oklahomas will always be at the top, or at least ranked, with little revenue left for any other programs to improve unless they have millionaire booster benefactors.
It gets better, or worse, depending on how robust the athletic budget of your school. Student athlete stars are now rightly demanding Name, Image, and Likeness (NIL) compensation. Are the media giants stepping up to meet that new burden? Hell, no. It is left to each university's booster clubs to pay their own athletes. Once again, the schools with rich and powerful alumni and other benefactors, profit by being able to elevate the visibility of their athletes, and gain an enormous recruiting advantage, while every other university is left behind.
Now to even more important questions. How have we, as a society, let it come to this? Why do we allow our universities to be branded "winners" and "losers" based solety on the performance of their football and/or men's basketball teams? Why is the public face of higher learning one dimensional, equated with the school's mascot? Did I not receive a quality education? I would say so, especially given that I did not graduate from my state school, yet my current publisher is an Ivy League press. My alma mater did something right in my case. That is all that truly matters: how your education at the university level translates to advancement in your chosen career, even if that is not in professional team sports.
If we, as a society, were truly committed to fairness in college athletics, we might demand the following to help level the playing field:
- Institute a cap on booster/alumni contributions to athletic departments. Academic quality should be the overriding concern of universities, and capping donations for athletics would allow other departments to prosper.
- Require all universities, public and private, to join a conference. No more independents like Notre Dame, so that they cannot enter into their own individual contracts with broadcast media outlets, with the resulting unshared revenue.
- Put the burden of NIL on media outlets, and the agents of individual athletes, instead of picking winners according to the wealthiest universities with boosters that can afford the cost.
- Require any athlete entering the transfer portal from a ranked school, to sign with a lower-ranked, or unranked university. Spread the talent more equitably. Make it more difficult for talent to defect. Everyone should be making sacrifices in the name of increased parity.
The remaining two universities in my school's conference have entered into an agreement to rebuild the conference, poaching the better teams from the Mountain West Conference; but for at least the next two years there will still be only eight teams, guaranteeing that no conference champion will be granted an automatic playoff berth consideration. Terrible.
Why am I personally so dejected? This year, at least, I think I am so depressed by the state of humanity, and the planet, that I am looking for *any* example of justice, fairness, redemption, and reason for joy. I want the underdog to triumph, and to do so emphatically. I want the elites and bullies to be punished, demoralized, metaphorically eviscerated. I guess I look to sports for signs that an actual revolution of importance can happen. Who am I kidding?
