Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, January 27, 2019

All the Other Things That Have Happened Lately

Sometimes the world spins too fast for a writer to keep up. Not that we have to have an opinion on everything, but we get overwhelmed and hardly have time to ponder the events of the day in a thoughtful manner. Take the government shutdown, that Gillette razor ad on television, and the death of Mary Oliver for example. Each deserves its own moment of silence, perhaps, before we open our mouths.

© Literary-arts.org
Mary Oliver, 1935-2019

It is difficult to find anything good about the month-long shutdown of the federal government. After all, most of the meaningful aspects of government were profoundly compromised. Not that the executive and legislative branches aren't meaningful, but the services that affect us day-to-day, the ones we take for granted, were damaged severely. The one thing we can hope for is that we now have greater empathy for federal workers, many of whom are living just like us, paycheck to paycheck, putting up with constant customer complaints, and still doing their jobs to the best of their ability. They do their work regardless of which political party is in control of what, and face the same economic challenges the rest of us do. "Thank you" is what our collective response should be. Naturally, this scenario could be repeated in another three weeks if....Well, you can fill in your own narrative.

A television ad, presumably run on cable networks since many people only learned about it over social media, caused an uproar for suggesting that men who shave should think about policing each other in matters of bullying, sexual harassment, and other forms of "toxic masculinity." Complaints ran the gamut from assertions that Gillette charges women a higher price for "pink razors" to opposition to the idea that a corporation has any say-so in our personal behavior. The sheer diversity of opinions was staggering, but thought-provoking when expressed in a polite and thoughtful manner. If only the posts and comment threads on social media were more than mere rants. One of the overall undercurrents (yes, I love mixing metaphors) appears to be that men are uncomfortable yielding power to other men, women, pretty much anybody.

Men brought on this revolution themselves, it is safe to say, through their insistence on power as expressed through dominance, oppression, and rigidity of gender roles. Perhaps men fear either a future where they are treated the same way by women, or that "strength" will somehow be feminized and therefore weakened. Male power has been about an obsession with control and wealth, and protection of self above all else. My personal observation is that female power stems from a desire to protect others, that power is achieved through empathy and assertion, not dismissal and aggression. Sure, there are exceptions, but I believe I will personally prosper more under a feminine definition of power. Heck, even the men we hold up as heroes generally demonstrate a concern for others, sometimes sacrificing their own lives in the process.

The gender gap was brought to the fore in another event, the passing of poet Mary Oliver. It was embarrassing for me to admit I had never heard of her, or at least would not be able to name her as a fundamental figure in poetry, writing, and the environmental movement. Friends, most of them women, suggested it was no accident, that even among scholars there was a bias against women in literature and they took a back seat to their male counterparts. That is the real tragedy, that important voices are diminished when they are needed most. Oliver's voice is heard again now in the sense of epitaph, but I hope it echoes widely in the coming years and decades as we struggle with our collective sense of place in the natural world. May she rest in peace, as she has brought peace to others through her words.

What stands out to you in this schizophrenic beginning of 2019? Are you hopeful? Despondent? Share your thoughts in the comments, if you will. We all stand to be better informed by each other's observations, viewpoints, and experiences.

Tuesday, September 4, 2018

What Would a Truthful Campaign Advertisement Look Like?

© Marketoonist.com

Ready to throw a brick at your television yet over the latest wave of commercials in this election cycle? Me, too. They seem transparent enough, which may be why I find them so distasteful and deceiving. What would an honest ad look like, I wonder, and would it not be a refreshing alternative to the current disguising of agendas?

One of the more insidious advertising campaigns here in Colorado revolves around Initiative 97, where a grassroots public effort led to this measure making it onto the ballot. It would greatly restrict the places where oil and natural gas extraction could take place on non-federal lands. Most of the concern centers on potential health effects upon, and disaster risks borne by, those residential neighborhoods in rural and suburban districts. It would require a drilling location "setback" of 2,500 feet, or greater, from vulnerable parks, creeks, and homes. Scientific studies have suggested adverse public health consequences among populations close to drilling sites; and there have been documented explosions and fires associated with the industry that have resulted in worker deaths.

Naturally, the industry side is not in favor of further constraints, and of course they resort to fear-mongering to incentivize voters to reject Initiative 97. The recurring television ad features a stern-looking female spokesperson warning that the inevitable result of the passage of 97 will be greatly decreased revenue for public schools, fire and police, as well as lost jobs. Their argument is that the "setbacks" would "set back" the economy. This is the same rhetoric we have always heard, as if we believe the fossil fuel industry cares one whit about your safety, your education, or whether you are employed or not. The overwhelming number of these energy companies are not based in Colorado. Heck, some are not even based in this country, as Canadian corporations make ever-increasing inroads into natural resource extraction here in the U.S. and elsewhere. Most of the "jobs" they profess to be creating are open to applicants from all over, not reserved for Coloradans.

Well, maybe we are not as well educated as we would like to imagine, if anyone seriously believes the claims made in this advertisement. It must be a strategy that works, at least in part, or the advertising agencies would not adopt it, and the industry would not endorse it as their platform. That is perhaps the scariest part of it all: that anyone falls for it.

Ok, so what would a more honest approach be? Permit me a little artistic license if you will, but I think it would go something like this: An actual executive in the industry would present the following narrative.....

"We, as executive officers and shareholders, are addicted to the obscene profits we generate through fracking and other fossil fuel extraction methods. We greatly appreciate the generous federal, state, and local subsidies we receive in addition to those profits. We know we could make even more money were it not for those pesky environmental and public health regulations that we have to abide by. It is therefore necessary for us to make large expenditures on lobbyists and public advertising, even creating faux "green" organizations like Protect Colorado and Coloradans for Responsible Energy Development (CRED). Oh, we also have to constantly battle competition from renewable, vastly safer energy sources like solar and wind. That takes money, too. So, you see we need relaxed regulation, not increased regulation, if we are to make up the deficits we perceive in our bottom line. Your health, safety, employment status, and recreational opportunities are not our problem. You want heat, fuel, electricity, and telecommunications at low prices? That we can do for you, if you vote no on Initiative 97. Thank you, from here in the back of my limousine/inside my corner office suite/favorite golf course."

I am not holding my breath that any industry, candidate, or other interest group is going to stop lying and hiding their agenda any time soon, but I would find it more difficult to object to their posturing if it was put forth in an honest manner. Hey, what do they have to lose, right?

Saturday, August 27, 2016

"Hello, Seniors!" The Economics of Aging

© Joe Heller, Green Bay Press-Gazette

Exactly what is considered "old" varies according to whether a given industry thinks it can make money off of you, versus whether it feels obligated to pay you. AARP is lowering the "retirement age" to recruit new members, while the Social Security Administration would very much like to raise the retirement age somewhere past infinity.

I remember back in the day (now I am really dating myself) when you started getting discounts, free stuff and, mostly, respect, around age 55. Coincidentally, that is where I am at currently, and none of these promised benefits is anywhere in sight. Seriously, where are the rewards for putting up with the world for more than half a century? Endurance ought to count for something, and I grew up with the notion that you "respect your elders." Today, our older generations are caricatures and stereotypes of themselves, constantly reinforced by advertising.

"Help, I've fallen and I can't get up!" is the classic interpretation of aging now. If you are a male, I suppose it is more like "Help, I can't get it up!" The point is that our society is all too eager to celebrate the negative side of aging through products, while terribly reluctant to recognize the personal and at-large hardships that older persons have overcome. If there is not a profit to be made from you or your frailty, then you are ignored. Worse yet, every effort is made to avoid obligations made to you through your employment history and government programs.

The problems with social security, for example, began to intensify when politicians began referring to the program as an "entitlement," as if those individuals who stand to gain from it are acting like demanding little brats instead of the exhausted adults they are, indeed entitled to what they, and their employers, put into coffers as a reward for time served, and to allow the next generation gainful employment in a given industry, at a given company.

Greed has taken hold now, and there is a relentless effort to privatize social security such that once again a profit can be made off the backs of the labor force. This amounts to an employee working twice: once for their employer, doing actual labor, and second for Wall Street speculators to use retirement funds to rake in cash for those who are already wealthy beyond reason. Ironically, those who can most easily partake of the benefits of stocks, real estate, and related markets are those very CEOs and other high-ranking corporate types who employed the people they would then be exploiting through privatized social security.

Scams. Oh, the scams that are taking elderly people to the cleaners. Well, if you ask me, old folks have already seen it all, and the vast majority are skeptical of legitimate offers, let alone anything that sounds too good to be true. Not every person over seventy-five is on the verge of Alzheimer's, dementia, or some other mind-degrading illness.

What should trouble us more is the pervasive condition of neglect and physical distance between the elderly and their offspring. Our celebrated "mobile society" has stretched family ties to all corners of the country, even the globe. How can we care for those closest to us in blood relation if we are hundreds of miles or more apart? Here is where we could stand an education from Blacks (African Americans, or your preferred form of address) and Native Americans (Indigenous Peoples, or your preferred form of address). Those cultures are, traditionally, far healthier in many ways for having multiple generations under one roof, or at least next door or in the same neighborhood. Think of what our children are missing today in wisdom, love, compassion, and entertaining stories because grandma and grandpa live on the opposite coast.

There is thus nothing friendly about aging the way our profit-driven society now thinks and acts. We deprive you of proximity to your children and grandchildren as they go forth to prosper in the global marketplace. We divorce you from your savings, your ability to make your own decisions, and your dignity. You are nothing if not incontinent, impotent, or in need of personal locomotive devices, hearing aids, or new joints. Oh, and Medicare may or may not be there to help should you actually need one of the aforementioned products. After all, Medicare is just another "entitlement," you know.

Friday, May 1, 2009

Animals and Insects?

I’ve always been amused by the phrase “men, women, and children.” Are children a different gender? I can still vividly recall an exchange I had with a couple that revealed we are also collectively prone to consider insects outside the boundaries of the rest of the animal kingdom.

The Cincinnati Zoo and Botanical Garden was hosting an evening gala to celebrate the Major League Baseball All-Star Game, held in the Queen City that year. The majority of guests were VIPs of one sort or another. During such events, the staff of the insectarium sometimes circulated with a “bouquet” of walkingstick insects acting as ambassadors of the arthropod fauna exhibited at the zoo. Other keepers paraded around with more cute and cuddly creatures. That evening was no exception.

One gentleman approached me wondering who the flowers were for. I pointed out the large, camouflaged insects, and he was incredulous.

”That’s an animal?” he asked in disbelief.

”Yes, sir” I replied. He beckoned his wife over.

”Honey, come take a look at this.” She dutifully inspected the floral arrangement as her husband gestured toward the walkingsticks.

”Oh, my!” she said, with more fascination than fear in her voice.

”That’s an insect?” she inquired.

”Yes, ma’am” I respectfully concurred. Her husband was taken aback.

”But you just told me that’s an animal!”

That night I learned the true depth of public ignorance about insects. It is not necessarily a failing of John or Jane Doe, either. This gentleman was obviously successful, probably wealthy, and no doubt well-educated, too. No, this kind of misunderstanding represents a failure of educators to properly communicate the very basics of the natural world. It also represents the abdication of responsibility of the media to balance truth with sensationalism and fear-mongering.

Educators need more informal platforms for interpreting the natural world for the public and promoting "nature literacy." We need professional educators, too, not just volunteers and docents. This continues to be a low priority at museums, zoos, nature centers, even national and state parks. Most naturalists I know are behind a desk pushing papers, and training docents to do the public relations.

Meanwhile, pest control services, and the manufacturers of pesticides, capitalize (quite literally) on the lack of public knowledge about insects and arachnids, and their place in the natural world. Truth in advertising appears to be nearly non-existent in most television commercials promoting the latest product or treatment.

Hm-m-m-m, maybe I’ll approach the Ad Council and ask for “equal time.”